# #trstd

> #trstd is the trust infrastructure for People, Brands and AI. It makes identity, evidence and reputation verifiable and machine-readable, so people and machines can recognise who and what is real.

#trstd is a brand of Trusted Shops SE, Cologne, Germany, which is the organization responsible for this website (https://www.trstd.com/en/imprint).

## Overview
- [#trstd — The trust infrastructure for People, Brands and AI](https://www.trstd.com/en): In the age of AI, trust must be verifiable. #trstd is the trust infrastructure that lets People, Brands and AI identify each other and interact with confidence.
- [About #trstd | A digital world we can trust](https://www.trstd.com/en/about): Discover the vision and mission behind #trstd, the experience that makes it possible and the Community of Trust building a digital world based on proof.
- [Trust Ecosystem | People, Brands & AI — #trstd](https://www.trstd.com/en/ecosystem): How People, Brands and AI verify each other through one shared trust infrastructure: identity, verified interactions, evidence and the #trstd Trust Authority.

## Audiences
- [People | Verify Websites, Brands & AI — #trstd](https://www.trstd.com/en/people): Know what’s real, find verified Brands and spot fakes. Manage your identity, account and Buyer Protection in one place with the #trstd App.
- [Brands | Verifiable Trust & AI Agent Control — #trstd](https://www.trstd.com/en/brands): With #trstd, identify AI agents, assess their standing, control their access and make trust in your brand verifiable to People and AI.
- [AI | Identity, Reputation & Trust for AI Agents — #trstd](https://www.trstd.com/en/ai): With #trstd <protocol>, your agents prove who they are, build portable reputation through verified behaviour and establish trust for specific capabilities and contexts.

## Products and protocol
- [#trstd Login & Secret | Verify genuine websites](https://www.trstd.com/en/products/login): With #trstd Login, websites prove they are genuine by showing your personal #trstd Secret. One recognisable proof across 30K+ verified websites.
- [#trstd Profile & Reviews | Every trust signal verified](https://www.trstd.com/en/products/profile): #trstd Profile brings verified identity, reputation, Reviews and other trust signals together in one canonical, current and machine-readable reference.
- [#trstd <protocol> — #trstd](https://www.trstd.com/en/products/protocol): #trstd <protocol> makes trust between AI agents and Brands machine-readable: identity, intent and mandates in, trust signals and policy results back.

## Editorial
- [Community — #trstd](https://www.trstd.com/en/community): Verified interactions create attributable evidence. Relevant behaviour can build reputation over time — stories, guides and webinars for everyone who stands for #NoMoreFakes.
- [Will AI Choose Your Brand?](https://www.trstd.com/en/community/ai/will-ai-choose-your-brand): Watch the Trusted Shops and AWS webinar about AI visibility, verifiable AI agents and how Brands can prepare for machine-mediated decisions.

## Get started and contact
- [Get the #trstd App | Join free](https://www.trstd.com/en/join/people): Install the #trstd App to create your free account, set your #trstd Secret and check whether a website is genuine.
- [Join #trstd as a Brand | Business account](https://www.trstd.com/en/join/brands): Create or access your #trstd business account as a Brand, service provider or AI agent operator, and make your trust verifiable.
- [Contact #trstd | Talk to our team](https://www.trstd.com/en/contact): Get in touch with the #trstd team — as a Brand, service provider, AI agent operator, private individual or press contact. Offices across Europe.

## Legal and accessibility
- [Legal notice & privacy — #trstd](https://www.trstd.com/en/imprint): Legal notice and privacy information for Trusted Shops SE and the #trstd website.
- [Accessibility — #trstd](https://www.trstd.com/en/accessibility): Accessibility statement for #trstd: standards applied, supportive measures and how to report an accessibility issue.